Mark Puppe

Mark Puppe

701-540-8595

 mark@mastermanuscripts.com

 

 

 

« IT'S BEEN AWHILE | Main | SPELL CHECK & CHAOS »
Monday
Oct292012

POP-UP ADS

Let's Make This Quick!  Over and over we've heard that website visits typically last 7-10 seconds.  Thanks for reading this far!

I’m wondering what you think of internet pop-ups.  You know…the ones that automatically play or bounce around when you visit a website.  Maybe they’re about the organization or industry you’re investigating or perhaps something totally separate from your interests.  Regardless, they’re there.

The Need for New Strategies.  Internet pop-up ads also represent the need for the audience-driven, high-impact communication strategies and perspectives Master Manuscripts offers.  It’s an audacious statement, but deferring to you will substantiate its truth.

When pop-ups show up, do these or similar thoughts come to mind?

  • Where’s the timer; how long ‘til this ends?
  • Where’s that "Close (X)" button?
  • When's “Skip Ad” going to show up?
  • Where’s the mute button?
  • Get out of the way!

Maybe those thoughts don’t exactly echo yours, but considering how fast-paced and skeptical our society has become, I’ll wager that I’m at least scratching surface of concurrence.

Not All Ads Are Bad.  Now, I'm not saying internet advertising has no value.  After all, I have a website, am taking the time to hammer out this text, and constantly thinking about how to enhance my online presence.  However, it does mean messages that make the product, service, or idea primary does more to repel and irritate audiences than capture and retain them.  Glossy-talk sticks out—just like pop-up ads—and people typically do what they can to avoid it.

Put Readers First.  If we want readers to stick around, it’s imperative to remember their visit is driven by the desire to see whether a particular product, service, or idea has any potential to fulfill their respective need(s). The need can be as simple as personal intrigue, but readers are the audience and won’t be won until the website’s message targets the audience’s need and puts message sender’s own fancies in the back seat.  Whereas pop-up ads demonstrate an unbridled desire to throw information in a reader's face.

My Enlightened Clients.  Reversing the described mindset is a delicate and difficult process and cannot be accomplished unless audience-focused strategies and content are developed and implemented.  Few people recognize that truth, so my services are difficult to market.  However, the unique and immeasurable success Master Manuscripts’ clients enjoy attests to their merit and effectiveness.  Whether they're a business, organization, or individuals, my clients are enlightened enough to know their messages need to put their audiences’ interests first.

Still Here?  Again, I appreciate that you’re still here read this far.  Thank you.  Your diligence and interest show that website visits can last longer than a few seconds and not all research is right.

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