Mark Puppe

Mark Puppe

701-540-8595

 mark@mastermanuscripts.com

 

 

 

« ANOTHER SET OF EYES | Main | WORDS »
Monday
Nov032008

TECHNOLOGY IS SO COOL

Master Manuscripts has been a fun and rewarding venture.

It’s gratifying to hear that I helped clients find a job, win praise for a speech and make their messages stick.

Modern technology has connected me to clients from California, Colorado, Minnesota, North Dakota and Wisconsin. It’s really something. You wouldn’t be reading this without it. By the way, thanks for being here. Local clients and I meet in person, but it’s online or over the phone for national clients (at least until next month when I head west to shadow a client’s business for a few days). Technology is useful and convenient, but we’ve become dangerously dependent upon it.

Spell check’s the worst and a client’s email beautifully articulated why. He pleaded that,

“No madder how had I try, I can’t find a jab. I haven’t made any honey for months and am starting to feel the punch. I just can’t get a head. This search has putt me into a whole and I knead your help to gut me out.”

Really? Well, it’s a personal email and when was the last time someone cared what’s in that? So, I opened the attached resume and discovered why his search for a jab was knocking him out cold. The objective proudly declared his desire “to serve my employer by applying my extensive experience and passion to a pubic relations career,” (emphasis added).

He sure seemed excited, but had misplaced his trust in spell check and it let this subtle error slide. He presumed their relationship was blessed with mutual loyalty, but spell check obviously violated that. I cordially replied, “Dud, we need to meat,” (spell check didn’t catch these errors either).

 He’s doing much better now, but it shows that another set of eyes will serve a person far better than a computer and that’s one of the many ways I can help you.

 

References (63)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments (1)

Wow! Thank you for this blog. It is a great example.

January 15, 2009 | Unregistered CommenterElizabeth

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>