Mark Puppe

Mark Puppe

701-540-8595

 mark@mastermanuscripts.com

 

 

 

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Monday
Nov172008

ANOTHER SET OF EYES

I’ve been wearing glasses since third grade and my sight hasn’t improved since.

Misplacing my glasses can be very traumatic and finding them can be quite a chore. But for corrective lenses, I’d be writing everything in 120 point font and walking into walls. I’d lose my driver’s license and forever be Mom and Dad’s passenger; and that, my friends, would be more traumatic than losing my glasses. My point? Progress requires vision. Without it, we fall into a black hole of frustration and horrifying inefficiency.

Recognizing and maximizing our potential requires help. I wouldn’t be able to see without the optometrist or sustain Master Manuscripts without clients. However, my vision’s been corrected and the most profitable part of my company is empowering clients to focus theirs.

Having someone else review our problems provides a new perspective and is an investment that yields major returns. If we continue hitting the walls, how smart is it to think, “I don’t need no dang doctor”? The same goes for trying to promote our interests alone. Meeting with a communications consultant (like me), parallels how an optometrist puts letters on the wall and asks, “What do you see?” Too often, my clients answer, “Nothing, that’s why we can’t promote our company” or “It’s such a mess, that’s why I can’t find a job.” Bologna. That’s when we sit down and study their struggles through different lenses. Before long, we find one that put things into perspective and are drafting a prescription.

Finding a new path isn’t the panacea, but following it gets us much farther than running into walls we can’t see. Whether it’s a way around the wall or to blast through it, we’ve discovered one that puts clients back on track and provides vision for the future.I’m sending my business card to every member of Congress.

 

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Reader Comments (1)

Do that, Mark. Who couldn't use corrective vision?

November 18, 2008 | Unregistered CommenterDeanna

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